Merchant Terms of Service

8. Customer Marketing Rights & Data Usage

8.1 FidiPerks Platform Marketing Rights

By participating in the FidiPerks loyalty platform as a merchant, you acknowledge and agree that:

A. Platform Communications to Your Customers

FidiPerks may send platform-related marketing communications to customers who:

1. Have enrolled in your loyalty program through FidiPerks
2. Have provided explicit marketing consent
3. Have not opted out of FidiPerks platform communications
4. Meet all applicable legal requirements for marketing communications

B. Types of Communications

FidiPerks may communicate with your customers about:

• Platform Features: Information about FidiPerks platform updates, new features, and benefits
• Multi-Store Benefits: Opportunities to join other participating stores' loyalty programs
• Cross-Promotions: Collaborative promotions involving multiple merchants (with advance notice to you)
• Platform Engagement: Tips to maximize rewards, seasonal campaigns, and loyalty program best practices
• Local Merchant Discovery: Information about other FidiPerks merchants in the customer's geographic area

C. What FidiPerks Will NOT Do

FidiPerks commits to NEVER:

• Directly promote competing businesses to your customers without your consent
• Sell or share your customers' personal information with third parties for independent use
• Share individual transaction details or purchase history with other merchants
• Send communications to customers who have opted out
• Override customer marketing preferences or consent settings

8.2 Your Rights as a Merchant

A. Opt-Out Rights

You may request to:

1. Exclude Your Store: Opt your business out of cross-promotional campaigns involving specific competitors or categories
2. Review Communications: Preview platform-wide marketing content that will be sent to your customers (available upon request)
3. Limit Exposure: Request that your customers are not included in campaigns promoting direct competitors (subject to approval)

B. Direct Marketing Rights

You retain full rights to:

1. Send marketing communications directly to your customers through FidiPerks (subject to customer consent)
2. Create and schedule your own promotional campaigns
3. Access and market to your customer base independently of FidiPerks platform communications
4. Set your own reward structures, promotions, and loyalty program rules

8.3 Customer Privacy & Data Protection

A. Data Sharing Transparency

What Data FidiPerks May Use:

• Customer email addresses and phone numbers (with marketing consent)
• First name and general demographic information (for personalization)
• Store membership status (e.g., "Member of Café XYZ")
• Geographic location (city/suburb level for local merchant suggestions)
• Aggregated, anonymized behavior patterns

What Data is NEVER Shared:

• Individual transaction amounts or purchase history (except to the specific merchant)
• Payment information or financial data
• Detailed personal information (addresses, full phone numbers)
• Customer passwords or authentication credentials
• Proprietary business metrics or competitive intelligence

B. Customer Consent Management

FidiPerks maintains a sophisticated consent management system where:

1. Granular Control: Customers can manage marketing preferences per-store and per-channel (email, push, SMS)
2. Easy Opt-Out: Every marketing communication includes clear unsubscribe options
3. Separate Preferences: Customers can opt-out of FidiPerks platform marketing while remaining in your store's loyalty program
4. Transactional Protection: Transaction notifications (rewards earned, redemptions) are never affected by marketing opt-outs

C. Compliance Commitment

FidiPerks commits to full compliance with:

• GDPR (General Data Protection Regulation)
• Australian Privacy Act 1988
• Spam Act 2003 (Australia)
• CAN-SPAM Act (United States)
• All applicable international privacy and marketing regulations

Our Compliance Standards:

• All customer consent is explicitly obtained with clear, specific language
• Opt-out requests are processed within 24 hours
• Detailed audit logs are maintained for all marketing consent changes
• Regular privacy audits and security assessments
• Immediate notification of any data breaches (as required by law)

8.4 Merchant Responsibilities

A. Customer Disclosure

1. Inform Customers: Make reasonable efforts to inform customers that enrollment in FidiPerks includes platform-wide benefits and communications
2. Consent Transparency: Do not mislead customers about the scope of marketing communications they may receive
3. Platform Benefits: Accurately represent the FidiPerks platform and its multi-store benefits

B. Compliance Cooperation

1. Honor Opt-Outs: Respect all customer marketing preferences and opt-out requests
2. Data Accuracy: Provide accurate customer information and promptly update any changes
3. Report Issues: Notify FidiPerks of any customer complaints, data issues, or consent concerns
4. Audit Cooperation: Cooperate with privacy audits and compliance reviews as needed

C. Prohibited Actions

You may NOT:

1. Misrepresent the FidiPerks platform or its marketing practices to customers
2. Access or attempt to access other merchants' customer data
3. Encourage customers to provide false consent or marketing preferences
4. Use FidiPerks customer data for purposes outside the platform without separate consent
5. Share FidiPerks customer data with third parties

8.5 Questions & Contact

If you have questions about these Customer Marketing Rights, merchant support, legal inquiries, or data privacy concerns, please contact us at support@fidiperks.com.