Know who’s coming back, who’s drifting, and what to do next
FidiPerks turns every visit, point and reward into reports you can act on: retention, customer lifecycle, busiest hours and what your loyalty programme really costs. Ten reports are free on every plan.
What will my analytics tell me?
Who your members are, how often they come back, which rewards work and which customers you are about to lose, with every report ready each morning.
Customer lifecycle
Every member sorted into Active, At-Risk, Churning or Churned over a rolling 90 days.
Retention
How many customers came back this month compared with last month.
Busiest days and hours
A heatmap of visits by day and hour, so you know when to staff up and when to run an offer.
Reward funnel
From visit to points to reward earned to reward redeemed, and where people drop off.
Which reports are included?
Ten reports on every plan, including Free. Professional adds eight deeper ones.
On every plan
The essentials, free forever.
- Monthly overview: active members, new members, points, rewards earned, redeemed and expired
- Daily activity for the last 30 days
- Points by day and by weekday
- Busiest hours of the day
- Reward funnel and top rewards
- Visit-frequency segments
- Month-on-month retention
- Points approval funnel
Professional and Enterprise
Deep analytics for running the business on numbers.
- Customer lifecycle: Active, At-Risk, Churning, Churned
- Engagement KPIs: daily, weekly and monthly active members, average visits
- Engagement funnel from visit to redemption
- Rewards by type
- Campaign participation
- Activity heatmap by day and hour
- Top customers
- What your reward programme costs
- Export your data
How do insights turn into action?
The same numbers drive AI Coach. When customers start to drift, it recommends the campaign to bring them back, so a report is never a dead end.
From at-risk to win-back
Lifecycle segments feed straight into AI Coach recommendations for lapsed and at-risk customers.
Proof a campaign worked
Campaign participation shows who took part, next to visits and redemptions.
Social and loyalty together
Marketing Agent post performance sits beside your loyalty numbers in the same Portal.
Which plan includes it?
| What you get | Free | Professional | Enterprise |
|---|---|---|---|
| Essential reports (10) | Included | Included | Included |
| Deep analytics (8 more) | — | Included | Included |
| Data export | — | Included | Included |
| API access to your data | — | — | Included |
Questions business owners ask
Is analytics included in the Free plan?
Yes. Ten reports are included on every plan, including Free: overview, daily activity, points by day and weekday, busiest hours, reward funnel, top rewards, visit-frequency segments, retention and the approval funnel.
What does deep analytics add?
Professional and Enterprise add customer lifecycle segments, engagement KPIs, the full engagement funnel, rewards by type, campaign participation, an activity heatmap, top customers, the cost of your reward programme and data export.
How up to date are the numbers?
Reports are refreshed every night, so they are ready when you open the Portal in the morning.
What is an at-risk customer?
A member who used to visit regularly and is now coming less often. FidiPerks groups members into Active, At-Risk, Churning and Churned over a rolling 90 days.
Can I export my data?
Yes, on Professional and Enterprise. Enterprise also includes API access to connect FidiPerks to your own systems.
Works together with
Each part of FidiPerks reads from the same loyalty data, so what one learns, the others use.
Try it with your own customers
Professional starts with a 30-day free trial. Cancel inside it and you are never charged.